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APCD

APCD

In order to draw attention to the problem of pedophilia, Adsoul conducted a campaign for the Portuguese Association for Missing Children (APCD). Based on the concept 'The Bad Guy is among us', this campaign was broadcast on television, radio, print and billboards. It explores the links between adults and children, showing the spectator the point view of the abused and portraying their urgency and impotence to see its situation discovered. In parallel, it was created the 'Always + United' kit, that consists of two straps, one for use and the other to share, in order to collect donations.

APCD
APCD
APCD
APCD
APCD
APCD