en

pt
ATL

ATL

Won in competition in 2018, the ATL brand of moisturizing creams was in a dilemma: if on the one hand it was well established in the medical community, on the other hand it wanted its notoriety to be even more relevant to the final consumer. Therefore, it was necessary to introduce a concept of communication that created a light and attractive language that linked the brand to the consumer, not losing the aura of respectability achieved with the medical community. Thus, the concept was reached: ATL. Humour your skin, with Maria Bradshaw as protagonist.