Inovia is the first Angolan brand of electronics, having opened its plant in November 2013. And Adsoul was the chosen agency to work throughout the launch campaign. For this brand were developed a television spot, radio spots, press ads, and outdoors, for two different phases: teaser and revelation. In this campaign, under the concept 'We are changing Angola', Inovia assumes itself as the company that will ensure electronic products to all Angolans, always at attractive prices. With this pioneering statement, it was possible to reach a quick reputation with the target audience, selling out various product lines.