Pinga Amor was an action developed by Multivision, just after Valentine's Day, to sensitize its employees, and employees of the companies that are in the same building, to donate blood. This blood donation took place on its premises. With this in mind, a small campaign was created that only had the building as the place of diffusion. Elevators, lobby and a door-to-door action with the neighbours, were the initiatives that took place. The success, despite the sensitive theme, was total. There was a target of 25 donors, 54 were achieved. That is, enough love was shown.