To make known to the market a new food supplement, enhancer of male and female sexual desire, was the objective. The theme is sensitive, so the approach had to be well thought out. One could not fall in a trashy or in an excessively didactic tone. It was necessary to find an insightful, relevant and generator of empathy concept. Thus, it was born: the beast is back (for him) and the kitty is back (for her).