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Nestlé Purina

Nestlé Purina

Won in a pitch, the Purina Pro Plan stand for the Pet Festival event, was a strong investment of the brand. In this context, Adsoul designed a space with five brand activations that appealed to dog owners and cat owners. The created activations included physical skill tests and intellectual tests, through digital games. A very diverse set where the premium positioning of Purina Pro Plan brand was broadcast to the public in a fun and memorable way, arousing strong adhesion.