It was 1912 when, in New York, Elizabeth Arden distributed red lipsticks to the 15,000 women who marched in the streets for the right to vote. From then on, red lipstick became much more than a make-up item, it became a symbol of female emancipation. It was with this historical episode in mind, that we created the concept “Red is the rights’ color” to honor all women. This idea took shape turning into a postcard with a special gift: a red lipstick. Because with a red lipstick, we are always committed to recognizing the true meaning of Women's Day.