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Day of the Dead

October, 2019

“Día de Los Muertos” is one of the most awaited celebrations by Mexicans. Contrary to our culture, the Day of the Dead, is lived with a lot of music and, mainly, with joy. It really is a day to celebrate life. To communicate this party, we sought after the most significant icons of this celebration: the colorful Mexican skulls. The tone of the communication reflects the good mood and reinforces the idea that, despite being the Day of the Dead, we are very much alive and this is more than enough reason to celebrate. As the main image, and maintaining the tradition of in-house parties, we used people from our office as characters. They were meticulously made-up with the typical Fiestas de Los Muertos face paintings.

geral@adsoul.pt

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