Amoos Professional new mission
Amoos Professional launched a new sub-range of products, created to make the daily cleaning more practical, intelligent and very efficient. And, like everything new, it needed an identity that was inspired by the Cleaning Intelligence concept. So, we thought about naming, creating packaging’s and launch materials. This new range has two groups of products; one directed to the industrial side and the other to personal care. In other words, it has two important missions. Therefore, the naming chosen was “Mission”, which was divided into: “Mission: Clean” and “Mission: Care”. A name that alludes to the “Mission: Impossible” movies in which in its two missions, several secret agents stood out, and in this case, several specific products for each need.
All products in the Mission range have the same graphics, whether on the label, the box, or the wrapper. In all the packaging, the name of the line is highlighted. The graphics are modern, with circular shapes referring to the lens of a spy gadget, that sees the paper of the Mission range in detail. The launch material was a suitcase worthy of the best secret agent in the universe. Inside of it is a folder with all the information about the missions, and there is a brochure with all the information about the new products. We also created a video to present the new line that was shown at the Hygienalia Trade Show in Madrid.