Paulo Franco Fotógrafo
Paulo Franco is a photographer with over 30 years of real estate experience and has added Matterport technology capture to his range of services. The creation of his brand was inspired by this 360º capture service, having taken on a bold and modern logo design that conveys its new positioning. With an easy-to-read circular font, the highlight is the letter O, the roundest of the alphabet, the one that rotates completely, the one with a 360 view. This is the letter that represents the camera lens, Matterport technology and is surrounded by circumferential arcs, giving the sensation of movement - the 180º angles that are part of any circle. The various circular graphics elements, circumferences and arcs will be present in all communication pieces of the brand, thus intensifying Franco's 360 vision.