The Accu-Chek Aviva Expert is an insulin meter for type 1 diabetics who saves a lot of calculations for those suffering from this disease. And as it is a machine, it doesn’t fail. We can, therefore, say that it is a machine calculating insulin. A concept that allowed us to do a campaign with a strong social component, asking the Portuguese population in what they are machines: For each answer given on the Facebook page, the Accu-chek donated € 1 to t!he Association of Young Diabetics.
The campaign received strong public support, which also reflected in the sales of Accu-Chek Aviva Expert.