Super Bock Group - Online Pack Standardization
The shopping experience the shopper expects from digital is totally different from the physical store experience. The shopper is looking for a positive and responsive shopping experience. Therefore, we have standardized the packs of the Super Bock Group's online products sold on major nationwide shopping platforms such as Continente, El Corte Inglés and Auchan. With this, the shopper can immediately identify what he is buying, avoiding unnecessary clicks to understand or read the details of the labels. This makes the online shopping experience much easier, faster and more intuitive.